OTT Services and the Rise of Free Streaming

Nowadays, OTT platforms are gaining huge popularity among people.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and OTT services TVING are 대표 examples.

Different from cable TV, OTT lets users watch what they want, when they want.

OTT’s popularity comes from several factors.

It allows people to enjoy different genres from a single service.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

In addition, OTT is cheaper than conventional subscription TV.

Being able to stream anywhere using mobile devices is also attractive.

As OTT prices continue to rise, users are becoming more cost-conscious.

Because of this, interest in free streaming services is growing.

Free platforms supported by ads let people watch without cost.

It is appealing to people sensitive to expenses.

FAST services are becoming popular as ad-supported alternatives.

KT recently introduced “Gi Live,” a FAST service that gained attention.

FAST is seen as a future growth engine in a slowing TV industry.

The biggest advantage of free streaming is that there is no cost burden.

Another plus is the wide range of available programs.

However, users must watch advertisements, which can be inconvenient.

Also, content quality may be lower than paid OTT services.

OTT and free platforms are expected to grow further.

Free models could gain stronger popularity.

Cost-free entertainment remains attractive to users.

Finally, balancing high-quality OTT content with free service accessibility is important.

Using both strengths together gives consumers more satisfaction.

Upcoming changes in OTT and free streaming are highly anticipated.

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